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Jaarbeurs switches to our circular Rewind® carpet

The Jaarbeurs in Utrecht has chosen Beaulieu's Rewind carpet, the most sustainable exhibition carpet. The Jaarbeurs aims to become the most sustainable conference and event location in Europe by 2030. Exhibition carpet is one of the largest sources of waste; it is estimated that annually more than 100 million m² is laid and disposed of.

Rewind® is the only Cradle to Cradle Certified® Silver needle felt exhibition carpet in the world

Marloes van den Berg, Chief Sustainability Officer of the Jaarbeurs: ”Exhibition carpeting is one of the biggest opportunities for us to become climate neutral.[…] We will be working with the most sustainable type of exhibition carpet currently available in the world. And with this, we are taking a big step towards our ambition of becoming the 'most sustainable venue' in Europe and a CO2-neutral venue in Utrecht."

Rewind® is the only Cradle to Cradle Certified® Silver needle felt exhibition carpet in the world. This certificate internationally recognises Rewind's high sustainability value as the carpet is specifically designed in a circular manner.

Rewind® contains no latex and consists of a single material, making the carpet 100% and highly recyclable. As such our carpet will enjoy a high-end second life ... a crucial step towards a sustainable future.

At Beaulieu we are committed to a future centered on recyclable products that use resources more sufficiently ánd more sustainably. We are extremely pleased to be a part of this cooperation and that also Jaarbeurs next to Ifema (Madrid) opts for our sustainable solution. Let see who’s next ...

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